It’s not always easy to choose between Ahrefs and Ubersuggest. There is a lot to consider depending on what you actually need from an SEO tool.
Ahrefs vs Ubersuggest – Quick Overview
These are both generally well-respected SEO tools but are great in quite different aspects. Ahrefs provides fairly detailed data and excels in backlinks and competitor research. It is very insightful, but, and let’s be honest, if you’re not used to this stuff there are some difficult sections.
Ubersuggest leans towards simplicity and cost. It also has relatively good keyword research and site audit capabilities in an interface that won’t make you want to pull your hair out. This is particularly useful if you are a beginner or own a small business.
| Feature: | Ahrefs | Ubersuggest |
|---|---|---|
| Keyword Research. | Sophisticated, detailed | Simple simple and effective. |
| Backlink Analysis . | Cutting-edge, frequently updated | Good but updates less frequently. |
| User Interface: | Complex, if you are an experienced user | No prior knowledge is needed, intuitive |
| Price: | Begins at $129/month | Low cost and they are lifelong. |
| Site Audit Tools: | Detailed, complex | Clear, action-oriented |
| Competitive overview | Perceived change over time in-depth. | Basic – with competitor insights |
It is most effective for companies who have their own SEO team and really want to get deep into the details. Counterintuitively, Ubersuggest feels like it was created for freelancers and small companies who don’t have a lot of money to spend and just need to get things done.
Both provide keyword search topics, SEO site audits and content planning. Which one is the better fit? That all depends on your budget, experience, and what you’re trying to do.
Ahrefs vs Ubersuggest – Keyword Research
SEO topics and particularly keyword research are considered important. You can experiment with more ‘ideal’ ones of the kind you would like people to find you with, but make sure that they are also keywords you can rank with. In both cases there is some of that, however the methods vary quite a bit.
Ahrefs’ Keyword Explorer
Keyword Explorer offers a wealth of information about keywords. You begin with a seed keyword and immediately receive insights such as search volume, the keyword difficulty, and the SEO difficulty.
It even gives you the click-through rates (CTR), very helpful if you care about actual traffic and not just rankings. You will also be presented with relevant keywords and keyword suggestions from Google, Bing, YouTube, Amazon, and others.
Ahrefs will also show you other top-ranking pages for that keyword so you can see what your competitors are doing. The interface is very busy and full of information, which can be a plus if you like to get in the ‘nitty-gritty’ but may be overwhelming as you are first starting.
Backlink Analysis
Backlink analysis is what most people know Ahrefs for ! They update their information every 15 minutes or so, meaning that you will likely see some of the most recent data. They let you know who’s linking to you (or your competitors) and allow for a deep dive into the data, such as link counts, types, and the authority of linking sites.
It also makes it simple to identify new/ lost backlinks or discover broken/ spammy links with the help of filters. That’s a relief if you are trying to clean up your link profile or preparing a link building campaign.
Ubersuggest also offers backlink analysis, but it is a bit less sophisticated. You have the ability to see the total # of backlinks, referring domains, and domain authority. You can see how your backlinks grow and track against your competitors, though at a more general level than Ahrefs provides. In a plus column, the reports are much more readable.
Here it is side by side:
| Feature: | Ahrefs. | Ubersuggest. |
|---|---|---|
| Size of backlink database | Very large, regularly updated | Lower, more infrequently updated |
| The filtering of links to these site | Advanced, broken links | Simple filters |
| Competitor Links data | Long and detailed | Good overview of the complex issues surrounding mass rape. |
| User experience (UX) | Heavier, for professionals | User-friendly, good for beginner’s |
If you require deep link analysis or would like to really keep tight tabs on your profile, Ahrefs is hard to beat. Ubersuggest is user-friendly and affordable, making it ideal for small businesses and newbies.
Ahrefs vs Ubersuggest – Competitive Analysis
Among all their features, Site Explorer is perhaps the most valuable feature as it allows you to analyze your competitors’ organic and paid traffic . You can look at their highest performing pages as well as find their major keywords. It’s also useful to keep an eye on competitor sites to notice their growth tactics over time.
Ubersuggest also provides information on your competition but in a less complex way. Finally you can view the typical domains of your competitors, common keywords, estimate traffic as well compare keywords they are using in relation to your site. For rapid insight it is really is not too awful.
Ahrefs allows you to filter data in more ways, and gives you greater detail on your competitors. Filters to find easy-win keywords or a site structure you want to dig into. This also makes it easier to de-engineer what works for the “other guys”.
The use of Ubersuggest is simpler, but the summary feature in particular is easier to follow. This will show key word phrases your competitors rank for and where you could do better. It’s not as thorough as Ahrefs but it doesn’t need to be.
| Feature- | Ubersuggest, Ahrefs, etc. | Ubersuggest. |
|---|---|---|
| Analysis of competitor traffic. | Comprehensive (organic & paid) | Ordinarily traffic counts are not available directly from the government as part of the national territory . |
| They include delousing products, lice removing devices, disinfectants, and other products. | Sophisticated filtering and key words top | Keywords in common and keywords missing |
| Competitor pages insights | Top pages, page value “historical” compared to now. | Top traffic and backlinked pages |
| Difficulty level. | Requires more complicated, can be used for fine grained research. | Beginner friendly |
Ahrefs is better for deep dives and more strategy building. Ubersuggest brings you competitive data quickly without inundating you with options.
Ahrefs vs Ubersuggest – Content Ideas
Ubersuggest makes content brainstorming pretty easy. It uncovers the best performing content for your keywords, and gives estimates for visits, backlinks, and shares on Facebook or Reddit. That’s an easy way for you to tell what people actually care about.
Ahrefs offers their Content Explorer as a way of using something to dig deeper. You will receive in-depth statistics such as traffic, shares, domain ratings and so forth. You can sort by the most backlinked content or see what your competitors are publishing most frequently.
The two tools serve the same purpose for content research, but feel distinct. Ubersuggest is ultra-approachable and easy to use – perfect for beginners or brainstormers. Ahrefs gets more granular, which is great if you’re really serious about link-building or are interested in monitoring what’s trending in your industry.
| Feature | Ubersuggest; | Ahrefts |
|---|---|---|
| Ribot’s Content Thoughts Tool | Basic, tracks visits and social information. | Content Explorer with more advanced filters |
| Backlink Data: | Simple backlink count to content | Elaborated backlink and domain ratings |
| Tracking the Competitor | Narrowed | Here your reporter tracks publishing frequency of competitors. |
| User experience | Easily, and is intuitive | It can also be somewhat more complex, but also more potent. |
Ahrefs vs Ubersuggest – Website Audits
It’s site audit feature provides an in-depth analysis of technical SEO issues. It looks for broken links, duplicate content, crawl errors and even goes into the performance of JavaScript and CSS. You’ll receive detailed reports, things like localization and Core Web Vitals – those are important factors if you care about Google rankings today.
This is a godsend for people that want/ need a full health check. You will know exactly what to fix, no matter how complex.
Ubersuggest has a friendlier audit tool. It will analyze your site for common SEO issues, such as missing meta tags, broken links, and slow load times. You also have a nifty overall SEO score so you can have an idea of how you are doing.
It also provides some practical guidance on mobile usability and internal linking as well as some advice about HTTPS. If you are a small site or just starting out, this will be more than enough. It is not extremely technically in-depth but it can be so useful just to know as much.
| Feature → | Ahrefs, an integrated analysis suite involved in crawling the web | Ubersuggest. |
|---|---|---|
| Level of Technical SEO | Comprehensive | Low to moderate |
| Core Web Vitals. | This fact is included for some of the same reasons as two additional variables. | None presented in detail |
| UX: User Experience | Commercial sites. | Newcomers, small business, and . |
| Audit Score. | No total score, highly detailed data | Total SEO score given |
| Extensiveness | JavaScript, CSS, localisation | Meta tags ,mobile, HTTPS. |
Ahrefs Pros and Cons
Ahrefs is particularly well known for its depth of data and high-level features. There is a giant database and keyword list, so you can get as specific as you want to. It works well for professionals as well as businesses that have something they really want to say.
Its competitor analysis tools let you see what’s working for competitor others – top keywords, backlinks, and even content strategies. That can help you win if you are trying to out-imagine the rest of the market .
A strength is the backlink analysis. You can also monitor where your link juice is coming from, find out the quality of links and build your authority as well. A site audit tool that provides you with in-depth crawls and reports about SEO problems so you can monitor your site’s health for the long term.
The catch? There is much to learn. The interface and the volume of data can seem like a lot to take in, especially for those just beginning to learn SEO .
Cost is another factor. Plans begin at about $99 a month, not a small sum if you are a freelancer or small business. The support is mostly offered through online chat and forums – and sometimes you can tell that if you need an answer quickly it’s going to be slow.
| Advantages: | Drawbacks |
|---|---|
| Large amounts of keyword data | Higher price |
| Comprehensive competitor detail | Higher learning curve |
| In depth backlink analysis | May be a bit much for beginners. |
| A more detailed site audit | Little or no immediate support |
Ubersuggest Pros and Cons
What sets Ubersuggest apart is the user-friendly way it can be used. The uncluttered, user friendly interface is inviting rather than off-putting for both novices and small businesses.
The affordability is the upside of this. Their beginner option is $29 a month, making it much more accessible than Ahrefs, the more heavy hitter in the industry.
It is good for keyword research and content ideas. Yes, the keyword database is not as massive as some of the other tools, but the ideas and data such as search volume and search difficulty are still very useful.
Backlink analysis is given a visual treatment with clear charts and graphs. This way you can better understand your link profile and monitor your competitor backlinks.
However, this is taking it too far. Detailed competitor analysis seems thin.
The “health” of the site is foundationally addressed in the SEO audits, but they do not dig as deep or review as much historical data as higher-priced tools .
Email only customer support. Not live chat, not forums – meaning more immediate issues may take more time to address.
| Pros: | Cons |
|---|---|
| Easy to use interface | Smaller keyword database. |
| Fair pricing | Lacking developed competition functionality |
| Visual backlink information | Simple SEO audits |
| Great for small businesses and beginners | Customer service is by email only. |
Pricing Plans
Ahrefs is subscription-based, with both monthly and annual charges. The Lite plan is $129 monthly and has nearly all the tools in the suite but with some data and project limitations.
If you go higher to Standard, Advanced, or Enterprise, the cost increases steeply. The increased tiers have larger numbers of users, projects, and data, but can be quite pricey, sometimes in the several hundred dollars range per month.
Ahrefs really caters to companies with larger SEO requirements and staffs. It’s not a solo deal, either meaning or price wise.
Ubersuggest goes a slightly different way. Lifetime access available upfront for about $290.
They have a free plan as well, but it’s a bit restricted. Paid accounts give you access to more data, additional projects, and daily reports. The aim is to keep it simple and inexpensive.
| Feature: | Ahrefs. | Ubersuggest |
|---|---|---|
| Min. Price: | $129 a month. | $12 |
| Payment Type | Subscription. | Subscription. |
| Best for | Cottage industries translated into more significant enterprises. | Freelancers, small biz |
Ahrefs is pricier and more complex and best for larger teams. Ubersuggest is more cost effective and less overwhelming, so it’s a great place to start and/or for those on a budget.
Ahrefs vs Semrush: Which SEO Tool is Better?
Frequently Asked Questions
There are main variations in terms of features and pricing among Ahrefs and Ubersuggest. There is some SEO help, but they really are meant to do two different things and two different wallets .
What features distinguish Ahrefs from Ubersuggest?
Ahrefs provides something similar but with an advanced backlink analysis that is updated every 15 minutes, as well as some fantastic competitive research, and very in-depth site audits that tell you which errors you should deal with first. You can test multiple campaigns, adjusting the filters to your pleasing.
Ubersuggest is more user-friendly. You receive robust keyword research, site audits that identify common SEO problems, and ideas for creating content that stands apart from the rest of the pack. The interface is less daunting for newbies.
How do Ahrefs and Ubersuggest compare in terms of pricing?
Pro- level tools and deep data come at price- Ahrefs begins at $129 per month. It is obviously designed for larger companies and SEO teams.
Ubersuggest is also much more budget-friendly as there is a free plan as well as paid plans which are not going to cost an arm and a leg. For freelancers or small businesses, the lifetime access is attractive for those looking to get the most out of their money.
What are the advantages of using Ubersuggest over Ahrefs?
Ubersuggest is much more user-friendly for beginners. Keyword research is simple, with easy to understand metrics such as search volume and difficulty.
The free level allows you to get started at no cost. For small sites or those seeking just the basics it’s straightforward and will do what you need.
How do users rate the accuracy and usefulness of Ahrefs vs Ubersuggest?
Most people tend to agree that Ahrefs has more accurate and complete backlink data. It’s the sort of thing SEO pros love.
Ubersuggest is good enough for keyword research and quick basic audits. It is a favorite among people who like it simple, but for those who like very fine grain details, it may not be for you.
Can Ubersuggest be considered a viable alternative to more expensive tools like Ahrefs?
Ubersuggest is a good alternative if you are starting out, are a freelancer or have a small business. Cost-effective means of providing the basics.
However, if you require more advanced SEO functionalities, in depth backlinking strategies, or you’re handling large projects – Ahrefs is commonly the preferred choice due to the richer data and toolset.
What is the feedback from the SEO community on Ahrefs vs Ubersuggest?
Ahrefs is very well respected amongst the SEO community for good reason – depth and accuracy. The steeper learning curve and price is often cited by other people as well.
Ubersuggest is commended for democratizing SEO. The low cost and user-friendly interface appeals to many people for good reason.
A combination of the two has been recommended by some specialists. In that way costs can be balanced by capability to something you truly need.
